Spam(enlaces)/en
Spam (links)
Spam is an immoral technique to improve ranking in search engines. Spam is used dishonestly to raise the amount of external links to trick the search engines in order to get a higher ranking.
This technique is used to both benefit and to inflict damage. On the one hand, the increase of links on a page can improves its SEO Ranking. However, search engines like Google have systems of web analysis (in the case of Google are called spiders) that severely penalize these methods. This drives some Parties to Spam links of competition's Pages in order to harm them.
Definition
This technique involves inserting links through an automatic programming processes. In this way makes your website look better positioning on search engines without actually getting the links on the page and the number of links from external websites.
this technique can also be used to destroy a rival web seo positioning,google don´t like the link spam and sometimes can do the opposite effect.
Techniques used:
• Hidden on the text :
By using the same background color to keywords, place them in an area of the page that has been defined as an invisible using CSS or hide them behind an image. This way, users are enable to see these words, which will not affect the normal reading. However, they are visible to search engines.
• Mention keywords :
This technique uses the keywords over and over without any real content. It is used along with the method of hiding in the text. They also advertise these keywords at the bottom of the page as tags.
• Hidden on tags :
The keywords are hidden within the HTML tags like style tags, "meta" tags, "alt" tags, etc.
• Commutation of pages :
At the time of access to a web, the web itself performs a status check of the user. In the case concerned a search engine crawler, it will show a different view of pages to the user.
• Excessive links :
It is when an excessive amount of bonds is tied between two or more websites. There is no exact number that determines this large amount. There is a greater risk of being discovered when sites use the same IP.
• Sales of links :
This technique involves buying links in well known pages, for a better positioning on search ranking. In the case of sales, they are mostly treated by companies that offer their links at a price which can generate benefit. An example of this are the various blocks of ads.
